Kevlar® X Games Details | Kevlar®| DuPont United Arab Emirates

 

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DuPont™ Kevlar® Summer X Games 2015 Details

Kevlar® Dare Bigger™ Moments

Kevlar® Dare Bigger­™ Trailers:

 

Promotional Schedule on Xgames.com and ESPN.com - :15 pre-roll and digital banner with Kevlar® Dare Bigger

  • Will run from 5/28/15 - 6/14/15
  • Creative will run in rotation throughout ESPN.com and Xgames.com
  • Pre-roll/ banner will click through to darebigger.com
  • These placements will deliver 3.97 million impressions
 
Austin X games Broadcast Placement:
 
  • :15 sec TV spots will air in the US only during commercial breaks on ESPN and ABC. DuPont™ Kevlar® brand to be incorporated into on-air broadcast via event signage and on-air billboards showing DuPont™ Kevlar® logo and Dare Bigger™ messaging
  • Airings will be 6/4 - 6/7 and then on 6/20 and 6/27
  • Total 27 TV airings on ESPN and ABC during month of June
  • TV to reach 6.14 million people in the US in 8.56 million households

  • Spots to air as follows: 

            -    Thursday 6/4: 5 airings between 8:30pm - 10:30pm on ESPN
            -    Friday 6/5: 2 airings between 8:00pm - 11:00pm
            -    Saturday 6/6: 4 airings between Noon - 2pm on ESPN, 4 airings between
                 2pm-6pm on ABC, and 2 airings between 8pm-11pm on ESPN
            -    Sunday 6/7: 2 airings between Noon-2pm, and 4 airings between 2pm-6pm
                 on ABC
            -    Saturday 6/20: 1 airing during World of X Games: Best of Austin from
                 3pm-4pm
            -    Saturday 6/27: 1 airing during World of X Games: Real Street from 3pm-4pm,                    and 2 airings during ESPN on ABC Sports Saturday from 5:30pm-6:30pm